5 Secrets to Winning More Sales
Only if managers understand how to make a sale, can they unpack a missed sale and say something like, “You got scared. Listen more and look for the windows of contact to customer engagement.” Then they will be able to help their team grow your sales. 3. Train your managers on how to coach their associates. Employees are being elevated to managerial positions not based on merit but more likely . As a sales rep, you want to focus on the actual time you spend selling. Or else, as a sales manager, you should keep track of your team's metrics to understand how they can become more productive. Sales are the bottom line for your company. Your ultimate goal is to sell as much as possible as fast as you can and maximize revenue.
When eBay introduced its new search engine, Cassini, in June ofa lot of things changed for eBay sellers. Auction site eBay basically changed the way listings appear in buyer searches. The goal of Cassini how to reinstall windows 10 after upgrade to provide a better customer experience and to match listings more precisely with what a buyer searches for.
After Cassini was implemented, sellers saw a drop in page views mainly because Cassini began matching buyer searches with quality results rather than quantity. Cassini is about relevancy. And remember, it only takes 1 buyer to make a sale.
Doing things the old school way on eBay doesn't work anymore. Many sellers are confused as to why their traffic and sales have dropped since Cassini's update in June of Cassini is designed to provide consumers with a more targeted shopping experience. It is about the buyer finding the perfect item. The objective as a seller is to improve your search ranking on eBay by giving Cassini what it wants. Many strategies that sellers have been using for years no longer work, and even more importantly, sellers can be punished for doing them.
If you know better, you can do better. Some suggestions may seem time-consuming or unnecessary, but these suggestions have come straight from eBay during webinars, eBay email updates, or announcements eales eBay since the Cassini update in To learn more details about Cassini, here is an in-depth minute video on YouTube.
This tip came from an eBay Seller Outreach specialist. Every listing is allowed 12 pictures free of charge. If you are using a listing service like Auctiva or InkFrog, the photos will go into the description area of your listing.
You should actually load them into eBay as well to improve search ranking. Cassini rewards a day or longer return policy. But, adding a day or longer return policy to your listings will provide a boost in search.
Cassini punishes listings with a return policy less than 30 days. If the thought of returns makes you nervous, be sure to describe items accurately so the buyer knows exactly what he is receiving.
For the most part, returns are rare but they are part of selling merchandise so it is a necessary evil how to write a book title in a paper must all live with.
Keyword stuffing is dead on eBay. It is no longer advisable to use all the characters in the space for the title. Use what is relevant to the buyer, and put the words in the same order a buyer would. A great way to test this is to search for the same type of item you are selling on eBay and watch what eBay starts to prefill in the what can i do with my career bar.
Also, avoid category stuffing — don't put an item in more than one category just to get more views. Put it in the category where it belongs. How to make more sales skip those little boxes with check marks that describe the item like color, brand, size, style, country of manufacture. It seems repetitive if you have this information in your title and description, but eBay also wants it here.
Also, add an item specific if something relevant isn't there. Add the appropriate amount to the asking price of the item and offer free shipping. Free shipping only applies to domestic shipping, not international. Always use calculated shipping for international because the cost varies depending on the location. For example, it costs more to ship an item to Japan than to Canada.
Cassini rewards sellers who sell things so it is important to move your products. Mark items down, liquidate, run sales, do what you have to do to keep sales mak. Cassini looks at your sell-through ratio — the number of items sold versus the number listed. Sellers can run sales on entire categories or just certain items. Find a tutorial on Markdown Manager here.
Once you start moving to the top, you will sell more, and then be rewarded for selling more, and the cycle improves. An RSS feed is a technology where a web feed is used to distribute information, or to distribute content to a large number of people at one time. Sellers don't have salex do anything to make this happen — eBay automatically sends hiw about each listing to Google using RSS feeds. So what does this have to do with the search engine on eBay?
Cassini, eBay's search how to make more sales technology, likes fresh content. It likes new listings. One way to satisfy Cassini, and subsequently make your listings appear higher in the search results, is salss refresh the RSS feed.
How to grow a fuller beard other words, turn off the eBay RSS feed, and then turn it back on.
You must have an eBay store mire access the RSS feed. Cassini likes healthy accounts in good standing. Cassini looks at seller performance including feedback, moee status, detailed seller ratings, customer service and disputes history, communication, and shipping time.
Serious sellers who really want to get sales offer 1-day processing time get the item in the mail in 24 hoursrespond to customer questions ASAP, handle disputes quickly to keep the customer happy, and go above and beyond to be the better seller. Getting to the top of Cassini is mmore, so be prepared to do what it takes. This is called the cost of doing business. Sometimes you have to do things for the sake of keeping the overall business healthy. Check your eBay Seller Dashboard daily.
The seller dashboard allows you to download a report showing any transactions with defects so you can address those and learn how to be a better seller by not repeating the same errors. Learn more about your eBay Seller Dashboard here. If you do all the above correctly, and your maie is viewed, how to make more sales lose a sale because your listing is sloppy. Text needs to be free of grammatical or spelling errors and organized in an easy to read format.
Cut down on the long seller policies about returns, shipping, crossover cable how to use other information that clogs up the description section.
Do you read all that as a buyer? Probably not. A long description turn off buyers and Cassini doesn't like it. With Cassini, it can be worse to place well in search results lose a sale than to have salse appeared at all.
Use one color font, preferably black, left-align text best for mobile shoppersand use a font that is big enough to read on a mobile device. Short, sweet, and to the makee works best, and if your buyer has questions, answer them promptly. List something that you have not listed before every day. Read more about this amazing seller here. Cassini looks at the relationship between how many times your listing has been seen and the number of sales you generate.
It is no longer a good thing to have lots of views without purchases. Be careful with blasting your listings all over Twitter, Facebook, and Pinterest — if you are getting a lot of views and not so many purchases, Cassini punishes that and drops the listing lower in search. The objective is to let buyers find your item organically.
Furthermore, a large number of views are irrelevant if nobody is purchasing the item. A lower number of targeted views are much more conducive to a sale. Take the time to nake attention to the ho on your eBay listings male that items appear higher in search. Once items are boosted in search, don't lose buyers by having sloppy listings or bad policies. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create how to make long wavy curls personalised content profile.
Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Full Bio Follow Linkedin. Suzanne A.
She operates a virtual assistant business for sellers on eBay. Read The Balance's editorial policies. Your Privacy Rights. At any time, you can update your settings through the "EU Privacy" link at the bottom of any page. These choices will be signaled globally to our partners and will not affect browsing data. We and our partners process data to: Actively scan device characteristics for identification.
For Sales Managers
May 14, · Kevin has launched over 20 businesses that have grown to over $ million in sales each, has been involved in more than a dozen public companies, and . Here’s some things you can spend your time on everyday to build your audience, make more sales, and become a Posh Selling Machine. Target Potential Buyers By Brand, Size, and Style. This trick might be the best tool you have at your disposal. The same can be said for those who want to increase the number of sales generated from their website. But as Beverly Sills said, “There are no shortcuts to any place worth going.” Luckily, there are a few ways you can optimize your website to help generate more sales (almost) instantly.
Obviously, the two are linked—and if you want to make a full-time living as an author, you need to know how to market and sell books. When it comes to getting book sales, some of the work needs to take place up front—even before you write! If you do this part well, all the other ways of getting sales become much more effective.
Before you even start putting words down, you should do some market research on your topic, audience, and goals. Your book description is largely responsible for converting interested browsers into buyers of your book. So that first line has to be able to immediately persuade people they need your book! It needs to grab your reader emotionally and make them remember why they were searching for a book on this topic or genre while showing that your book is the perfect choice… all in the length of a tweet!
This takes some practice to get the hang of, but by writing a ton of hooks and testing them out on friends and family, you can get an idea for what catches their attention and what makes their eyes glaze over.
Your ideal outcome section is where you show readers what life could be like if they fixed their problem. Next, you tell them why you are qualified to write this book.
Finally, in both fiction and nonfiction, you want to include call to action to remind readers to scroll up and click that buy button. For nonfiction, there are a variety of ways you can do a series. First, you can target the same group of readers and solve a variety of problems for them, offering a book for each problem.
For instance, you might tackle the topic of being a single dad and write books that help them deal with a variety of challenges in their lives. This technique will increase your sales the most initially because of the cross-sale potential. The other way to create a series is by solving the same problem for different groups of people.
This tactic increases sales because your readers buy these books as gifts or recommend them to others in those different target markets. Very few people like to be the first one to try something. So the more reviews you can get for your book, the more you can give social proof that other people have bought, and hopefully liked, your book. And with that, it becomes easier to turn an interested visitor into a book buyer. Box sets are an awesome way to increase your book sales.
There are two ways to do box sets. One is to bundle just your own books; the other involves teaming up with other authors in your genre or niche to do multi-author box sets. When doing a multi-author box set, though, you have to be careful to not include any of your books that are in KDP Select unless you are the author hosting the box set.
Amazon considers this to be against its terms and conditions for KDP Select because of the apparent change in publisher. Also keep your pricing in mind. Providing your book in a variety of formats, from digital to paperback to audiobook, is another great way to increase your sales. Some people will only buy books in certain formats.
Always be where your reader is! One of the more effective, longer-term strategies to increase your sales is to create your own website. You can easily set up a WordPress site by following this post. Another important page to have on your website is your book sales page, where you tell your reader about your book and provide them the link to buy it. On your site, you should include a form that lets visitors sign up for your email newsletter. This helps build your platform by collecting a list of subscribers from your target market.
For nonfiction authors, you can do a mini course around your book topic and the problem you help people solve. Publicity is another way to raise awareness about you and your book, and more awareness will result in more book sales… provided the publicity is geared to reach your target market. The trouble is, how do you find a journalist, blogger, radio show, or TV show that wants to talk about your book? One great method is to go to HelpAReporter. If you sign up to their free service, they send you an email three times a day that you can skim through to see if any of the requests fit with your book.
When you find something that fits, you simply email the listed email address and give them the information they want. Virtual book tours are an interesting way to get extra awareness and, therefore, sales. A virtual book tour is a targeted outreach promotion where you have a blog post about your book written on a series of different book blogs over one to two weeks. You usually get about a post a day. You, or your tour company, give the bloggers a free review copy of your book around three weeks before your tour.
Then the bloggers agree to write an honest review of around to words on their blog with a link to your book on Amazon. The more readers see you, and the more value you provide for them, the more likely they are to buy your book. One great way to get your work out there is to add a blog to your website.
Plus, each blog post gives you the opportunity to add more new subscribers to your list so you can email them about your book and your future books. Once again, like a multi-author box set, this gets you in front of a whole new audience of potential readers. It just requires time and commitment to see it through.
Karen Dimmick is the co-author of 47 Mind Hacks for Writers , which was a bestseller for 16 weeks. She is also the host of The Book Marketing Summit and helps authors with their mindset, book marketing, and reader engagement.
How does one increase the sale of published books? I hope this helps, please let me know if you have any more questions :. Your email address will not be published. Karen Dimmick. David Slough on October 24, at pm. Kaelyn Barron on October 27, at pm. I hope this helps, please let me know if you have any more questions : Reply. Submit a Comment Cancel reply Your email address will not be published. Search for:.
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